1. Introduction

Welcome to ASP Properties. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at aspproperties.ae, use our services, or interact with us in connection with the buying, selling, or renting of real estate in Dubai and the wider UAE.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our website and services.

2. Information We Collect

2.1 Personal Information You Provide

• Full name and contact details (email address, phone number)
• Postal address and Emirates ID or passport details (where legally required for property transactions)
• Financial information relevant to property purchases or rental agreements
• Property preferences, search criteria, and investment goals
• Messages and correspondence submitted via our contact or enquiry forms
• Information provided when listing your property with us

2.2 Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on our website
• Device information and operating system
• Referring URLs and exit pages
• Cookies and similar tracking technologies

3. How We Use Your Information

• To provide, operate, and improve our real estate services
• To respond to your enquiries and communicate with you about properties
• To match you with suitable properties based on your preferences
• To facilitate property transactions, viewings, and negotiations
• To comply with our legal obligations under UAE law, including RERA regulations
• To send you relevant property listings, market updates, and promotional content (with your consent)
• To maintain and improve our website and customer experience
• To prevent fraud and ensure the security of our services

4. Sharing Your Information

4.1 With Property Developers and Owners

Where necessary to facilitate a property transaction or viewing, we may share your details with relevant property developers, landlords, or sellers.

4.2 With Service Providers

We may share information with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements.

4.3 Legal Requirements

We may disclose your information if required to do so by UAE law, regulation, or competent authority, including the Dubai Land Department (DLD), Real Estate Regulatory Agency (RERA), or other government bodies.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files placed on your device that help us understand how you use our website.

• Essential Cookies: Necessary for the website to function properly
• Analytical Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

6. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable UAE laws and regulations.

7. Your Rights

• Right of Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of your personal information
• Right to Withdraw Consent: Opt out of marketing communications
• Right to Object: Object to certain processing of your data

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission is 100% secure.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

10. Contact Us

ASP Properties
Office A-63, Block A, Business Village, Port Saeed, Dubai, UAE
Email: info@aspproperties.ae
Phone: +971 58 533 0025
Website: www.aspproperties.ae

11. Updates to This Policy

We may update this Privacy Policy from time to time. Continued use of our website means you accept the changes.